Yet, it is anything but easy to get Instagram followers. This is exactly why there are more than 25 million businesses operating on Instagram, according to stats released by Instagram. Being more mobile-focused, Instagram is home to visual content that instantly hooks people in.įor users, it’s an enjoyable way of connecting with friends and family while for businesses it is an effective medium to get their message across to their target audience, boost brand awareness as well as recognition, spark interest, generate and convert leads. Instagram is a multi-functional platform that can be used to engage, entertain, and inspire. To develop a deeper understanding of Instagram, let’s take a look at what this networking site is used for. Instagram is therefore popular with young people and businesses that want to target the younger generation will be better off by making Instagram an integral part of their social media strategy. Sprout Social highlights two-thirds of Instagram users are adults aged 18-29. With over 1 billion active monthly followers – half of which are active on a daily basis – Instagram is growing exponentially ( Hootsuite).įurthermore, an average engagement rate of 2-7% – the highest among all social networks, makes Instagram a platform that all businesses – small or large –cannot afford to ignore. No other social media platform better epitomizes the power of visual content than does Instagram – a video as well as photo-sharing social networking site that was launched in 2010 and acquired by Facebook, Inc in 2012.
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